How to make TV commercial?
We are going to tell you a few easy steps on this. But before that if you have not subscribed this channel, just do it now. And also press the bell button, so that whenever we upload a new video, you get notified about that. Let’s come to the topic – how to make an ad film or TV commercial! If you this it’s a difficult job to do, we are giving here some ways to make it easier.
Steps to make TV commercial?
If you are a beginner in this field, you can approach some local businesses and make commercials for them free of cost. Nevertheless, this can provide you a learning experience, make you showreel and give you exposure in the industry. By doing so, you may make little money at first, but most importantly you will get valuable feedback and suggestions that you can use in your further paid projects.
1. Creative and audience-based concept
Well, ad films or commercials are definitely meant to inspire audience to buy the said brands, products or services. The definition of creativity is changing with time as the fashion does. Be creative, more creative and much more creative while working on a concept. Try to be experimental but not that much you lose the core of the goal. You can never ignore your client’s audience composition while conceptualization of the commercial.
2. Shoot your TV commercial
The next thing you have to do is write your mind down on a pad and make a proper storyboard. For beginners, shooting process can be made easier with today’s easily available technology. You can begin with a camera or smartphone you have and shoot it out with your models. Always, take more shorts than required to keep your backup strong for any case. Once you are done, you cannot arrange for shooting again. Keep it cinematic and interesting, and don’t say okay before you are satisfied.
3. Work at editing table
Arrange the best of your shots that tell your story in the most effective way. Add some special effects, sound effects, voiceovers, text and music to your footage. Don’t do too much of anything. If it goes beyond their heads, your clients are not going to approve it. Moreover, colors, brightness and contrast of the commercial must go in line with the product or service to be advertised. Don’t stuff any unimportant shot in the final film. Tell your story in short. Remember that short is big. Your ad film is ready to be exported and presented for clients’ approval.
You can watch a final music video by us to understand this better. Hope you liked the ideas and the video. If you liked the video, hit the like button and if you have any query or suggestion, go to the comment section and right it there. That’s all for today. See you in next video with a new topic soon.
Till then, take care
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